Leica | Zegna Collaboration

Leica | Zegna Collaboration

Fashion meets Photography

Leica and Zegna share the same ideals: respect for quality, extremely sophisticated research, and a very unique approach to innovation – these are the common values that inspired the two traditional family-owned businesses to collaborate in 2020. The outcome is a collection of high-end camera accessories in soft veal leather for Leica lovers, developed by Zegna Art Director and Leica enthusiast, Alessandro Sartori.

It was the 110 – year jubilee marking the establishment of the Italian luxury and lifestyle company, that led to the collaboration between Leica Camera and Ermenegildo Zegna. Now in its third generation, the family business applied their specially developed PelleTessuta™ weaving technique to the Leica | Zegna Collection. It combines the soft feel of cloth with the elegant character of veal leather. The accessories were developed by Zegna Art Director, Alessandro Sartori, himself a passionate Leica photographer.

Designed for the modern photographer, in search of the most beautiful image but equally attentive to the subtle details of handmade craftsmanship, the collaboration strengthens the link between two expressions of art and creativity, reflecting a broader dialogue between the two brands.

“What a wonderful addition: The creation of a Leica camera, moving images and a Zegna garment is unique and outstanding. Both brands share the same humanistic approach for values, design, sustainability, and quality” says Karin Rehn-Kaufmann, Global Director Art and Leica Galleries.

“We have created products whose purpose is not just to protect and transport your Leica camera, but also to facilitate a connection. Especially our cross-body bags, are designed to make you feel at one with your equipment. These bags are exactly in line with my idea of modern photography. It’s not about storing your camera, but about having a relationship with it, keeping it on you and having instant access whenever you need it.” (Alessandro Sartori)

Zegna Artistic Director Alessandro Sartori, a photography enthusiast and authentic Leica lover, has always been inspired by photography as a creative language that he often visually uses as a reference for his collections. His own passion led Zegna to a collaboration with Leica built upon the mutual expression of creativity and innovation, craftsmanship and technicality which further cements Zegna’s reputation as a global luxury lifestyle brand.

The collaboration collection consists in PelleTessutaTM camera holsters made for Leica Q2 and Leica M cameras; PelleTessutaTM protectors for Leica Q2; functional crossbody bags called Insta-Packs, inspired by photographers’ attitude that fit almost all Compact Leica cameras (Leica V-Lux excluded) and the Leica CL with the 18mm ‘pancake’ Leica lens; carrying and wrist straps; Leica keyrings and round wallets (both for coins or the Leica Q2 lens cap) that feature luxury details and the precious touch of PelleTessutaTM collection, an iconic Zegna special woven nappa leather, result of an innovative Ermenegildo Zegna research aimed to recreate precious fabric using extremely thin strips of selected nappa leather in place of fabric yarns.

“Cultural values are considered the elixir of life for European countries; culture is what makes Europe great,

and is the foundation for the western way of life. Well-made products with outstanding design are long-lasting

and sustainable,”

(Dr. Andreas Kaufmann, Chairman of Supervisory Board, Leica Camera AG)

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